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Jika anda memiliki modal yang cukup, maka menjadi “Juragan” dari para pedagang kaki lima adalah sebuah peluang Usaha yang layak anda coba. Kebanyakan pedagang kaki lima memiliki keterbatasan modal dan hanya memiliki tenaga, karenanya akan sangat terbantu jika ada kesempatan kerjasama yang saling menguntungkan dari pemilik modal. Dalam kondisi lapangan kerja yang sulit dicari dewasa ini, mungkin tidak akan sulit mencari tenaga pemasar. Sedangkan usaha yang paling mudah dijalankan adalah makanan, minuman dan produk-produk fast moving lainnya atau bisa dikatakan produk primer yang dibutuhkan banyak orang.
Berikut tiga cara yang bisa ditempuh jika anda ingin menjadi Juragan:
- Jika anda tidak punya cukup modal, mulailah menjadi tenaga pemasar produk milik orang lain terlebih dahulu sambil mengumpulkan modal dan mempelajari seluk beluk usaha tersebut. Setelah siap dalam hal modal dan keahlian, anda bisa memulai menjadi produsen sekaligus Juragan bagi pemasar yang bekerjasama dengan anda.
- Menjalin kerjasama dengan perusahaan makanan, minuman maupun produk fast moving lainnya sebagai Agen. Untuk itu anda harus memenuhi persyaratan yang ditetapkan diantaranya modal sekitar 5 - 10 juta rupiah, memiliki tempat usaha, memiliki gudang penyimpanan barang, dan memiliki kendaraan sebagai sarana distribusi. Dalam hal ini hubungan baik dengan produsen sangat perlu untuk dijaga.
- Langsung menjadi Juragan produk yang anda buat sendiri. Untuk mendapatkan keuntungan yang lumayan anda sebaiknya memiliki minimal 10 armada pemasar, dengan demikian modal yang dibutuhkan akan cukup besar karena anda harus menyediakan bahan baku sekaligus barang modal. Namun tentunya sebagai awal, mungkin anda bisa mulai dengan 3 pemasar lebih dahulu, kemudian ditingkatkan seiring kemajuan usaha anda.
Beberapa hal yang penting untuk diperhatikan :
- Sistem Kerjasama Harus Jelas : Bagaimana pembagian keuntungannya, apakah berdasarkan barang yang laku terjual saja ataukah pemasar membeli secara cash kepada juragan dengan memungut keuntungan yg tidak terlalu besar ( sekitar 10%) sehingga pemasar masih bisa memasarkan dengan margin yang cukup, atau bisa juga dengan sistem gaji harian.
- Pikirkan betul dagangan apa yang akan dijual,karena hal ini terkait dengan persiapan Usaha yang akan dilakukan.
- Cari tenaga pemasar dan tetapkan persyaratan khusus yang harus dipenuhi, misalnya latar belakang jelas atau sudah anda kenal sebelumnya atau dibawa oleh orang yang sudah anda kenal, jujur, dapat dipercaya dan dapat bekerjasama dengan baik dengan anda. Minimalisir faktor-faktor yang dapat merugikan anda.
- Jika diperlukan berikan fasilitas tempat tinggal yang dekat dengan tempat usaha anda.
- Harga jual jangan terlalu mahal, kejarlah volume penjualan.
- Khusus untuk produk yang tidak tahan lama, pikirkan cara-cara untuk meminimalisir kerugian jika produk tidak laku lebih dari 50% .
Jika anda berminat, Silakan mencob Peluang bisnis ini!
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